IP Spotlight - December 2025

Importantly, this patent must comply not only with Australian patent legislation, but also with the MCC’s ‘Laws of Cricket’, which dictate the permitted dimensions and characteristics of equipment used in play. Recent developments such as smart wickets and stumps, demonstrate cricket’s increasing integration of technology for fairness, entertainment, and enhanced viewing experiences. Cameras, sensors and LED indicators embedded into cricket stumps deliver real-time data and video review support for on-field decision making. The technology illustrates the important role intellectually property plays in protecting and fostering innovation in cricket, and in sport in general. The ‘Ashes’ may be one of cricket’s oldest and most celebrated rivalries, but its longevity is underpinned by a sophisticated network of intellectual property rights that protects every aspect of the contest – from the ‘Ashes’ urn itself, to the ‘Ashes’ word mark, through to the promotion, advertising and broadcast content viewed around the world. Through trade marks, copyright, licensing frameworks and patent protections, organisations like the ECB, MCC and CA can safeguard the spirit, heritage and commercial value of the ‘Ashes’ in an increasingly digital and global sporting landscape. By maintaining control over how the ‘Ashes’ brand is used, ensuring appropriate licensing arrangements, and encouraging technological innovation across the sport, intellectual property not only preserves the integrity of the game but also supports the ongoing evolution and vitality of cricket for generations to come. CONCLUSION

Vineetha Veerakumar Principal

Kate Howard Associate

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