IP Spotlight - December 2025

Speaking on her appointment, Vineetha said:

In September, Wrays announced the hiring of Vineetha Veerakumar as our new Head of Trade Marks. Vineetha brings extensive expertise to Wrays, with a career spanning both in-house and private practice roles. A qualified lawyer, Vineetha has held senior positions as IP Counsel at one of the world’s largest brands in the tech and e-commerce space and, most recently, with King & Wood Mallesons in Sydney. Vineetha’s practice spans the full spectrum of trade mark law, from contentious and non-contentious matters to advising global leaders on the management, enforcement and commercialisation of large-scale brand portfolios. Widely respected in the intellectual property community, Vineetha is valued by clients and peers alike for her practical, commercially focused approach and is often described as ‘a safe pair of hands’ and ‘a true expert in trade mark law’, reflecting the deep trust she has built throughout her career. Vineetha’s appointment further strengthens Wrays’ national Trade Mark team, which advises on global brand portfolios as well as some of Australia’s most recognised and loved brands. Vineetha is based in Sydney and works alongside Trade Mark Principal Marie Wong, who continues to manage Wrays’ substantial Western Australian trade mark client base. Throughout her career, Vineetha has actively contributed to the development of the IP profession, holding committee roles with both the International Trademark Association (INTA) and the Intellectual Property Society of Australia and New Zealand (IPSANZ).

I am thrilled to be joining Wrays, a firm renowned for its strength in trade mark services. I look forward to building on the firm’s impressive national practice while also expanding opportunities to support clients on the global stage. Working alongside Marie and the exceptional Wrays team across Australia, I am excited to meet the clients of Wrays and help their brands continue to thrive.

Wrays CEO Paula Adamson welcomed the appointment, stating:

Vineetha has built an impressive track record advising clients ranging from start-ups to multinationals. She is a highly regarded trade mark specialist who consistently delivers exceptional client service. We are delighted to have her join our team and we look forward to the expertise and leadership she will bring to our trade mark practice.”

Vineetha can be contacted using the details below: Vineetha Veerakumar Principal & Head of Trade Marks T +61 2 8415 6507 vineetha.veerakumar@wrays.com.au linkedin.com/in/vineetha-veerakumar/