The Gatherer V10

CEO MESSAGE W elcome to the latest edition of The Gatherer – our flagship publication talking all things intellectual property. In this edition, we bring you a

EDITORIAL TEAM

REBECCA HEMBLING Head of Marketing & Business Development rebecca.hembling@wrays.com.au

This is an extraordinary find that will undoubtedly result in positive outcomes for cancer sufferers around the world. We are also joined by guest contributor, Steve Carroll – founder of The Unleashed Zone. In his article, Steve explores the vital factors that a business owner needs to address across the innovation journey to avoid ‘the valley of death. Proudly, as we celebrate this year’s annual Women in Technology Western Australia Annual Conference, we put the spotlight on the women of Wrays. They share with us what inspired them to follow a the pathway to a STEM based career, and who they drew encouragement from along the way.

As we all set our sights on the finish line for 2020, which some might justifiably describe as the most difficult year for some time, we reflect on the resilience, creativity, and compassion that surrounds us – paving the way for ongoing innovation. We hope you enjoy this edition!

JULIA HOGAN Business Development Consultant julia.hogan@wrays.com.au

HELEN EVANS Marketing & Communications Coordinator helen.evans@wrays.com.au LOUISA TAYLOR-BOND Graphic Designer, Reflect Design louisa@reflectdesign.com.au CONTRIBUTORS RICHARD BADDELEY Principal richard.baddeley@wrays.com.au HELEN EVANS Marketing & Communications Coordinator helen.evans@wrays.com.au

diversity of insights and perspectives across a range of topics including why you should protect your trade marks outside of Australia, and a deep dive into hydrogen as a possibility as Australia’s next export success. As innovation continues to be the buzz word on everyone’s mind, we speak to some of those who are making it happen. We talk with our friends at the Harry Perkins Institute who have made a breakthrough discovery on the impact of bee venom on breast cancer cells. Through their incredible research study, they found that a specific concentration of honeybee venom can induce 100% breast cell cancer death, while having minimal effects on normal cells.

CONTENTS

ROBERT PIERCE CEO T +61 8 9216 5115 robert.pierce@wrays.com.au

CEO Message

3

In the Spotlight: Richard Baddeley

4

Using Honeybee Venom to Fight Breast Cancer

8

No Nation is an Island: Consider Trade Mark Protection Beyond Australia

12

BINDU HOLAVANAHALLI Associate bindu.holavanahalli@wrays.com.au JENNIFER MCEWAN Principal jennifer.mcewan@wrays.com.au ROBERT PIERCE CEO robert.pierce@wrays.com.au MARIE WONG Principal marie.wong@wrays.com.au Guest Contributors STEVE CARROLL Founder of The Unleashed Zone

Pioneering Tech For Common Medical Problems

14

How to get through The Valley of Death in the shortest possible time

18

Hydrogen: Australia’s Next Export Success?

20

PIONEER: An Extract of an Interview with Lyndsey Scott, Software Developer, Tech & Diversity Advocate, Actress and Model

26

MEET THE WOMEN OF WRAYS.

D-I-Y Trade Marking vs Getting in the Professionals

28

ProFound Incubator: Nurturing Neurodiverse Entrepreneurs

30

Recognising Innovative Minds; Meet the Women of Wrays

34

TO FIGHT BREAST CANCER

As we celebrate the WiTWA 2020 conference!

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